Whether you’re in charge of a big business, a small or medium-sized organization, or something in between, you need a marketing strategy to make profits and gain a competitive advantage. Marketing is the best communication tool to engage your potential customers and inform them about your offering. Customers need to know the price, quality, ingredients, benefits, and availability of the product or service being offered. The main focus of any marketing strategy is to promote your products or service and convince potential clients that your offering is better than the competitors’. In addition, it fosters a continuous mutual relationship with customers, thus influencing consistency in sales. Further, marketing also informs decisions to be made to improve the business. It enables promoters to identify customers’ tastes and desired quality, all of which play a significant role in determining areas of improvement to boost customer satisfaction.